Privacy Policy

1. INTRODUCTION

Caldera Studios, LLC d/b/a Caldera Hot Pilates & Strength (“Caldera,” “we,” “our,” or “us” respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our booking platform, or engage with our services (collectively, the “Services”).

2. INFORMATION WE COLLECT

We may collect the following types of information:

A. Personal Information

Information you voluntarily provide, including:

• Name
• Email address
• Phone number
• Billing and payment information
• Account login credentials
• Emergency contact information

B. Health & Fitness Information

• General health disclosures provided in waivers or forms
• Fitness preferences or class history

(Note: We do not collect medical records, but any health-related information you provide is handled with care.)

C. Automatically Collected Information

When you use our website or app:

• IP address
• Device type and browser
• Pages visited and usage data
• Cookies and tracking technologies

3. HOW WE USE YOUR INFORMATION

We use your information to:

• Create and manage your account
• Process payments and transactions
• Schedule and manage class bookings
• Communicate with you (confirmations, updates, promotions)
• Enforce our Terms of Service and studio policies
• Improve our website, services, and customer experience
• Ensure safety and prevent fraud.

4. SHARING OF INFORMATION

We do not sell your personal information.

We may share your information with:

A. Service Providers

Third parties who help operate our business, such as:

• Booking and scheduling platforms
• Payment processors
• Email and marketing platforms

These providers only access information necessary to perform their services.

B. Legal Requirements

We may disclose information if required to:

• Comply with applicable laws or regulations
• Respond to legal requests or court orders
• Protect the rights, safety, and property of Caldera or others

C. Business Transfers

In the event of a merger, sale, or restructuring, your information may be transferred as part of that transaction.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Improve website functionality
• Analyze usage patterns
• Enhance user experience

You may adjust your browser settings to refuse cookies, but some features of our Services may not function properly.

6. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. DATA RETENTION

We retain your information only as long as necessary to:

• Provide our Services
• Comply with legal obligations
• Resolve disputes and enforce agreements

8. YOUR RIGHTS & CHOICES

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request corrections or updates
• Request deletion of your information (subject to legal obligations)
• Opt out of marketing communications

To exercise these rights, contact us using the information below.

9. MARKETING COMMUNICATIONS

You may opt out of promotional emails at any time by:

• Clicking the “unsubscribe” link in emails, or
• Contacting us directly

You may still receive transactional or service-related messages.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

10. CHILDREN’S PRIVACY

Our Services are not directed to individuals under 13 years of age. We do not knowingly collect personal information from children without parental consent.

11. THIRD-PARTY LINKS

Our website or platform may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Your continued use of our Services constitutes acceptance of any updates.